California's Data Deletion Request Program Gains Enforcement Power Aug. 1
California's Delete Request Operations Program (DROP) becomes legally enforceable starting August 1, giving residents stronger rights over their personal data. The program allows Californians to request that data brokers delete their personal information. Businesses and data brokers will now face consequences for failing to comply with valid deletion requests submitted through the program. The move marks a significant step in California's ongoing effort to strengthen consumer data privacy protections.
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