Cal AI's Viral Growth Driven by Paid Influencer Campaign

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A calorie-tracking app called Cal AI reportedly reached over $30 million in revenue within two years. Its rapid rise is linked to a large network of paid influencers who promoted the product. In March, the company was acquired by MyFitnessPal, though the deal price was not disclosed. The article's central point is that influencer marketing played a major role in the app's viral success.

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