Cómo la IA puede influir sutilmente en las decisiones de compra de los consumidores

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Un artículo advierte que algoritmos de inteligencia artificial influyen de forma discreta en las decisiones de consumo, sin que las personas lo perciban. Según el texto, sistemas de recomendación y precios dinámicos pueden orientar a los compradores hacia marcas o productos que maximizan el margen del vendedor. El análisis señala que pequeñas empresas de Latinoamérica, como una cafetería en Costa Rica, enfrentan desventajas al competir con grandes firmas que usan estas herramientas. Entre las tácticas mencionadas figuran el sesgo de confirmación, la escasez artificial y el aprovechamiento de la fatiga de decisión. El autor recomienda transparencia y un uso ético de la IA como defensa tanto para consumidores como para emprendedores.

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