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Build vs Buy: When a Cookie Banner Becomes Full Consent Infrastructure

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Developers building React and Next.js apps often underestimate the complexity of a cookie banner, which must handle script blocking, regional rules, preference storage, and audit records — not just a simple UI notice. While building a custom banner may seem cleaner than using legacy third-party CMPs, the real challenge lies in maintaining the underlying consent logic over time. Developer-first platforms like c15t are designed to integrate with modern JavaScript frameworks and support hosted, self-hosted, or browser-only deployments. The general guidance is to build custom only when requirements are narrow and the team can sustain the infrastructure; otherwise, a maintained consent platform is the safer default. The article also notes that in EU and UK contexts, non-essential cookies typically require prior consent, making script-gating a technical necessity rather than an optional feature.

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