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BrandLoop Brand-Compliance Tool Built at HackPrinceton

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BrandLoop begins by reading a brand's website and logo to produce a brand file covering colors, typefaces, voice, phrases to avoid, and prohibited claims. Its Review feature checks a creator's video against that file, makes fixes where possible, and exports a QA report of every finding and decision. The Create feature drafts scripts and brand kits from the brand file, with a language model writing drafts and a second model scoring them. The Pulse feature gathers public comments, scores sentiment locally, and proposes updates to the brand file based on trends. The most important Review check is disclosure, which measures whether paid-post labels like #ad are visible on screen for long enough and at sufficient size and contrast.

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