BMW iX4 SUV, launching 2027, to compete with Chinese EVs

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BMW is introducing the iX4 SUV as part of its strategy to compete with Chinese electric vehicle manufacturers. The coupe-shaped SUV is built on BMW's next-generation Neue Klasse platform. The iX4 50 xDrive model will launch first in March 2027, followed by a higher-performance M60 xDrive variant later that year. BMW positions these new models as technologically advanced vehicles designed to defend its market position. The company aims to impress customers with both driving quality and pricing.

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