BMW Displays Full-Screen Ads on In-Car Dashboard Screens

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BMW has begun showing full-screen advertisements on the main dashboard display of its vehicles. The ads have appeared on the central infotainment screen, which drivers typically rely on for navigation and vehicle controls. A Spider-Man promotional ad was among the examples documented and reported via a consumer rights wiki. The practice has drawn attention and criticism from car owners and online communities concerned about distraction and user experience. This raises broader questions about automakers monetising in-car screens through third-party advertising.

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