BJP Turns to Memes and Gen-Z Slang to Court Young Voters on Instagram

India's ruling Bharatiya Janata Party (BJP) has rolled out a refreshed social media strategy aimed at engaging younger voters. The party posted a meme-style motivational video on Friday that blended pop culture references with political messaging. The content drew on recognizable characters and Gen-Z internet language to appeal to youth audiences. The move signals a deliberate shift by the BJP toward platforms and formats popular among younger Indians.
This is an AI-generated summary. ShortSingh links to the original source for the complete article.
Discussion (0)
Log in to join the discussion and vote.
Log in