BJP and Congress Use ChatGPT '80s Photo Trend for Political Messaging

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A viral ChatGPT image trend that recreates 1980s-style photos — featuring film grain, date stamps, faded backgrounds, and colorful clothing — has been adopted by Indian political parties. Both the BJP and Congress have used the aesthetic to craft and share politically themed posts on social media. The trend, originally popular as a nostalgic creative tool, is now being leveraged for political messaging and propaganda. The development highlights how mainstream AI image trends can quickly be repurposed for political purposes in India.

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