Bing Adds Topics Portfolio Beta to Show Gaps in AI Search Citations

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Microsoft has launched Topics Portfolio, a beta feature in Bing Webmaster Tools that shows publishers where their content is cited in AI-generated search responses and where it is missing. The tool sits within AI Performance reports and groups grounding queries, the search terms Bing's AI uses for Copilot, Bing AI summaries and partner integrations, into broader themes. For each topic it shows approximate citation volume, the number of sites cited and the number of queries, while flagging high-potential queries where competitors are cited but the user's site is not. Microsoft presents the feature as a planning aid rather than an exact measurement system, and citation figures are shown as ranges. Users can start by opening the AI Performance report, selecting the Topics tab and choosing a one- to three-month window.

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