Bihar Launches Cash Incentive Scheme Offering Rs 1 Lakh to Social Media Influencers

The Bihar government has introduced a new policy to reward social media influencers who generate significant online reach. Under the initiative, content creators can earn Rs 1 lakh for videos that accumulate one lakh or more views. The policy was formally approved at a cabinet meeting held on Wednesday, presided over by Chief Minister Samrat Choudhary. The scheme appears aimed at encouraging digital content creation and boosting the state's online presence.
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