Bhujia emerges as a billion-dollar snack category in India
Bhujia, a long-established savoury snack, has grown into a market worth over a billion dollars in India. Its rise reflects strong demand across households and retail channels for affordable, ready-to-eat namkeen products. The category's expansion has drawn attention from both traditional sweet-and-snack makers and newer packaged food brands. Growth has been supported by wider distribution and rising consumer spending on packaged snacks.
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