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Bezos pushes Prime Video to overhaul platform with AI under Project Lighthouse

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Amazon founder Jeff Bezos is reportedly pressing Prime Video executives to significantly expand the use of artificial intelligence across the streaming platform. The initiative, internally called Project Lighthouse, is designed to highlight Amazon's broader AI capabilities on a global scale. As part of this push, Prime Video's home screen is being redesigned to feature AI-powered content recommendations. The overhaul may also include deeper integration with Amazon's Alexa voice assistant. Industry analysts note the shift could disrupt traditional revenue models for media companies that rely on the platform.

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Bezos pushes Prime Video to overhaul platform with AI under Project Lighthouse · ShortSingh