Bengaluru entrepreneur turns pandemic setback into Rs 20-lakh bindi brand

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Meghna Khanna shut down her handcrafted jewellery business, Levitate, when the Covid-19 pandemic disrupted operations. A later conversation about bindis inspired her to start The Bindi Project in December 2022. The brand makes handcrafted, reusable bindis and reported annual revenue of Rs 20 lakh by FY25. Bollywood stylists have taken notice of the label, which has grown its visibility through celebrity endorsements.

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