Before Launching Google Ads: Essential Setup Steps for Small Businesses
An IT and digital marketing agency owner in Ranchi notes that failed Google Ads campaigns often stem from unprepared foundations rather than the ads themselves. The article advises defining what counts as a useful enquiry, such as a booked call or a form submission, instead of relying on vanity metrics like website visits. It recommends a single specific offer, a targeted geography, and a dedicated landing page that matches the ad's promise and works well on mobile. Tracking through Analytics and conversion actions should be verified with a test submission before launch. Finally, it stresses having a clear plan for responding quickly to leads during ad hours.
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