BBB.org hides key business data in analytics script tags, not visible HTML

BBB.org embeds its core business data — including ratings, letter grades, accreditation status, and internal IDs — inside an inline JSON object called webDigitalData, which is loaded for the site's own analytics rather than for public consumption. Developers building scrapers who rely solely on the visible HTML table retrieve only limited fields like business name and phone number, missing critical lead-scoring data. Conversely, scraping only the script tag omits address, years in business, and website URL, which appear exclusively in a separate HTML definition list. A complete data extraction requires merging both sources per business listing, with search-results pages adding a third layer where profile URLs must be paired with JSON results by positional index. The scraper also parses BBB's canonical URL structure as a fallback identity source, since each profile URL encodes region, category, and internal business IDs directly in its path.