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Baby Boomers, Not Gen Z, Are Driving the Decline in Alcohol Consumption

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New research has challenged the widely held assumption that younger generations are primarily responsible for falling alcohol demand. The study finds that Baby Boomers are actually the demographic cutting back most on drinking. This overturns a popular narrative that had attributed weak alcohol sales to the abstinence trends among Gen Z. The findings suggest that the alcohol industry may need to rethink which age groups are reshaping consumption patterns.

Read the full story at Ars Technica

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Baby Boomers, Not Gen Z, Are Driving the Decline in Alcohol Consumption · ShortSingh