Avoid trendy naming patterns, they blend in and date your project quickly

Naming fashions like adding 'ly', 'io', or 'ai' have a way of making many new projects sound alike, so a distinctive name gets lost in the crowd. Such names also age quickly, and changing them later means a costly rebrand across domains, handles, and links. An 'ai' suffix can further mislead users if the product only has a minor AI component. The author suggests searching the naming pattern to see how many existing products use it, and testing whether the name still sounds current in years to come. Timeless, boring-in-the-right-way names built from real words tend to last through pivots and trend cycles, and the author promotes a free tool, NamerGuide, that checks domain and username availability for candidate names.