AVIF Image Format Offers Up to 50% Better Compression Than JPEG
AVIF (AV1 Image File Format) is an open-source image format released by the Alliance for Open Media in 2019, built on the intra-frame coding technology of the AV1 video encoder. It produces files roughly 50% smaller than JPEG and about 20% smaller than WebP at comparable quality levels. Unlike WebP, AVIF supports 12-bit color depth, HDR, and more advanced coding tools such as directional prediction and flexible block partitioning. These gains come with a tradeoff: AVIF encoding is approximately three to five times slower than WebP encoding. The format is considered a strong candidate for next-generation web image delivery due to its royalty-free licensing and broad feature set.
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