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Author Outlines Evolving Skills Needed for SEO AI Specialists by 2027

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An author has published a follow-up guide detailing the skills required to become an SEO (AI) Specialist by 2027. The post explains how the role has shifted since 2022 due to the rise of AI-driven search interfaces like Google's AI Overviews and ChatGPT. In this new landscape, specialists must optimize a brand's entire online presence to be cited by AI systems, not just for traditional search rankings. New specialist roles have emerged, focusing on areas like AI search visibility, automation, and data analysis. The career path remains, but now requires using automation and AI tools from mid-level positions onward.

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