Australian Developer Launches Wabe Labs, Registers Brand and Domain in Week Three

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Brett Anthony Ryan has officially established Wabe Labs, a solo software startup based in Australia, during the third week of his founder journey. The brand name was inspired by the word 'wabe' from Lewis Carroll's Through the Looking-Glass, chosen through an AI-assisted naming process that drew on Carroll's texts. Ryan secured the domain wabelabs.com at retail pricing and registered the business name with ASIC under a sole-trader Australian Business Number. As a sole trader rather than an incorporated entity, his personal name remains the legal contracting identity for licenses and agreements. The milestone marked a psychological shift for Ryan, who described securing the name as a concrete declaration of commitment to the venture.

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