Auditing Gaps in Recurly's Dunning System to Reduce Failed-Payment Churn

The article argues that Recurly's dunning platform, with its automated retries and account updater integrations, handles the core of failed-payment recovery well. It recommends auditing one month of failed renewals and sorting outcomes into platform-recovered, human-recovered, and never-recovered groups. Human interventions often fill gaps in campaign structure, such as answering unanswered questions or offering a pause instead of cancellation. The author advises separating configuration problems, which are fixable settings, from coverage problems, which need an added layer of reading and response alongside the platform, and recommends running the audit quarterly.