Are Indians Spending More to Look Wealthier? A Closer Look at Consumer Habits

The article examines whether Indians are increasing their spending to project a sense of prosperity. It uses the example of a consumer buying a premium phone on EMI, who may feel financially comfortable despite the purchase not being truly affordable. The piece suggests that feeling wealthy and actually being financially secure are not the same thing. The discussion centers on how easy credit options can blur the line between perceived and real affordability.