Apple Watch Series 12 revives ceramic casing for first time since 2019

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Apple has reintroduced a ceramic option for the Apple Watch Series 12, marking the material's return to the lineup for the first time since the Series 5 in 2019. The premium variant is available in two finishes — pearl white and night blue — and is priced starting at $899, rising to $949 for the larger 46mm size. This positions the ceramic Series 12 well above the standard model's $399 entry price, targeting buyers willing to pay a significant premium. Apple has not revived the 'Apple Watch Edition' branding, which was last used prominently at the Series 4 launch, though the ceramic tier serves a similar luxury-focused audience. The material is valued for its scratch-resistant properties and high-end aesthetic appeal.

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