Apple TV+ raises monthly price to $14.99 in its fourth hike in four years

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Apple has increased the price of its Apple TV+ streaming service from $12.99 to $14.99 per month for both new and existing subscribers, effective immediately. The annual subscription plan also rose from $99 to $119. The bundled Apple One individual plan, which includes Apple TV+ alongside other Apple services, climbed from $19.95 to $21.95 per month. Current subscribers will be notified of the change ahead of their next billing cycle. This marks the fourth price increase for Apple TV+ in four years, coming roughly one year after the previous hike.

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