Apple to revise iPhone data consent prompts after German antitrust order

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Germany's Federal Cartel Office has ordered Apple to change how it presents data collection consent prompts on iPhones and iPads. The regulator found that Apple's App Tracking Transparency (ATT) prompts were designed in a way that discouraged users from granting data access to third-party apps, while favoring Apple's own applications. The ATT framework, introduced with iOS 14.5, shifted cross-app user tracking to an opt-in model and reportedly cost social media companies nearly $10 billion in lost ad revenue. Apple is also under broader scrutiny as a designated 'gatekeeper' under the EU's Digital Markets Act, which requires the company to ensure a level playing field for third-party developers.

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