Apple revamps EU app tracking consent screens after regulator pressure

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Apple is modifying its App Tracking Transparency prompts specifically for users in parts of Europe. The change comes after competition regulators raised concerns that the existing system gave Apple an unfair advantage over third-party app developers. Under the updated approach, developers will have greater flexibility in how they present tracking consent requests to users. The move signals Apple's willingness to adjust its privacy tools in response to regulatory scrutiny in the European market.

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