Apple Reports Strong iPhone and Mac Sales Despite Ongoing RAM Shortage

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Apple posted robust third-quarter earnings on Thursday, with iPhone revenue climbing 22 percent to $54.25 billion and Mac revenue rising 29 percent to $10.35 billion. The growth comes amid a global RAM shortage that is expected to persist until at least 2027. To offset rising memory costs, Apple raised prices on its Macs, iPads, and other devices in June. Among the affected products is the MacBook Neo, whose price increased from $599 to $699. The Neo, launched in March, had previously made waves in the budget laptop segment with its slim and lightweight design.

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