Apple Reportedly Developing iPhone Game Controllers Under Beats Brand

Apple is said to be working on two game controllers designed specifically for the iPhone, according to Bloomberg's Mark Gurman. The controllers are expected to be sold under Apple's Beats subsidiary brand, with Beats executives leading the project. References to two first-party game controllers were recently discovered in macOS 26.7 code by MacRumors, though Gurman clarifies the devices are intended for iPhones. Apple has previously used the Beats brand to explore new product categories and expand into competitive markets. Speculation about Apple entering the game controller space has been circulating for some time prior to these latest reports.