Apple rejects roughly 1 in 4 app submissions, often for fixable issues.
Apple stated it reviewed about 7.8 million app submissions in 2024, rejecting approximately 1.9 million. The primary reasons for rejection are performance issues, such as crashes or incomplete features, and inaccurate app metadata. Human reviewers check apps for functionality, honesty, user privacy, and compliance with commerce rules. Many rejections can be avoided through thorough testing and ensuring app listings accurately represent the final product.
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