Apple Rejected 1.93 Million App Submissions in 2024 — Here Are the Top Reasons

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Apple's 2024 App Store Transparency Report revealed that nearly 25% of the 7.77 million app submissions reviewed that year were rejected, with 295,109 later approved after fixes. According to Apple, the most common rejection drivers in order are performance and bugs, legal issues, design problems, payment violations, and safety risks. Key guidelines frequently cited include app completeness (crashes and broken features), minimum functionality (thin web-view wrappers), spam (duplicate or near-clone apps), data privacy compliance, and improper use of in-app purchases. Since May 2024, Apple has also enforced mandatory privacy manifests for commonly used third-party SDKs, meaning apps missing these are automatically rejected before human review. Developers are advised to thoroughly test their apps and review current App Store guidelines before submission to avoid the most preventable rejections.

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