Apple Raises Prices on MacBooks, iPads and HomePod, Citing AI-Driven Costs

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Apple CEO Tim Cook has described the company's current pricing as 'unsustainable' and called further price increases 'unavoidable.' The 16-inch MacBook Pro rose by $300, the 11-inch iPad Air jumped from $599 to $749, and the HomePod Mini increased by $30 to $129. Cook attributed the hikes to surging demand from the AI industry, which has driven up the cost of components like RAM. Apple is not alone — Xbox consoles have risen nearly 25 percent in price and Nothing scrapped a phone launch entirely amid the same pressures. The trend reflects broader market stress as AI infrastructure investment continues to strain global hardware supply chains.

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