Apple pushes to make Siri more agentic as rivals advance

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According to Bloomberg's Mark Gurman, Apple CEO John Ternus is pressing AI chief Craig Federighi to speed up the Siri roadmap. The goal is a powerful AI agent that can compete with offerings from OpenAI and Meta. Federighi has already delivered a working version of Siri AI on a very short timeline, but Apple reportedly acknowledges it is not yet keeping pace with rivals. Two significant upgrades are expected in the coming months, including finer control over Apple's first-party apps such as editing images in Photos and organizing Safari tabs.

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