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Apple, Microsoft Raise Device Prices as AI Boom Drives Memory Chip Costs Up 4x

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Apple and Microsoft are raising prices on products including iPads, MacBooks, and Xbox consoles amid a severe global memory chip shortage. The shortage has been largely driven by surging demand for data center infrastructure linked to the artificial intelligence boom. Memory chip costs have quadrupled as a result of this increased pressure on supply. Apple acknowledged it had absorbed the higher costs for as long as feasible before ultimately passing them on to consumers.

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Apple, Microsoft Raise Device Prices as AI Boom Drives Memory Chip Costs Up 4x · ShortSingh