Apple Enters Foldable Phone Market With $1,999 iPhone

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Apple has unveiled its first foldable iPhone, priced at $1,999. The move comes despite foldable smartphones remaining a niche and largely unpopular product category in the broader market. The premium price tag reflects the complex engineering and specialized components required to build foldable devices. Apple appears to be betting that its brand loyalty and ecosystem can succeed where other manufacturers have struggled to gain mass adoption.

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