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Apple developing screenless fitness band to compete with Whoop, launch unlikely before 2028

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Apple is working on a screenless fitness tracker designed to rival wearables like Whoop and Oura, according to Bloomberg reporter Mark Gurman. The device's current prototypes feature a slim fabric band paired with a sensor-equipped computing module. The project has the backing of CEO Tim Cook and senior executive Eddy Cue, but remains in early development. Apple has not yet committed to releasing the product, and if it does move forward, a launch is not expected before 2028.

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