Apple CEO John Ternus Says AI Should Serve Products, Not Be Shown Off
Apple CEO John Ternus, in office since September 1, 2026, told Wired's Steven Levy that the company does not want to ship AI for its own sake. He argued that good AI integration should be invisible, so users cannot tell whether AI or conventional software produced a result. Ternus said Apple will still use AI in upcoming products, and he rejected the idea that AI agents will make apps obsolete, calling product-building a deeply human endeavor. He also declined to comment on regulation, stating that cybersecurity and user data protection are the company's current priorities.
This is an AI-generated summary. ShortSingh links to the original source for the complete article.
Discussion (0)
Log in to join the discussion and vote.
Log in