Apple bans home services ads on Maps, setting stricter rules than Google

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Apple has released the official policies for its upcoming Maps advertising platform, outlining key restrictions on who can advertise. The guidelines explicitly bar home services businesses such as plumbers, electricians, locksmiths, and roofers from purchasing ads. Several other sensitive business categories are also excluded under the new rules. The move signals that Apple is pursuing a more selective and curated advertising approach compared to rival Google Maps.

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