App Lets Users Spend Hundreds on Digital Pokémon Card Packs in Minutes

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Rips is a mobile app that allows users to purchase and open digital trading card packs, including Pokémon, in rapid succession. A Wired journalist spent $892 on the app in under 15 minutes, ultimately yielding only 62 cents in returns. The experience is designed to replicate the excitement of physical card-pack openings, but at a far faster and potentially more costly pace. The format has drawn comparisons to gambling due to its high-spend, low-return mechanics and the adrenaline response it triggers in users.

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