Anker Enters OTC Hearing Aid Market with Thus Chip-Powered RIC Device

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Anker unveiled its first over-the-counter hearing aids at IFA 2026, with the product expected to launch in the coming months. The receiver-in-canal (RIC) device features a main body worn behind the ear and is powered by Anker's Thus chip. The chip was originally announced in April and debuted in the Soundcore Liberty 5 Pro earbuds. Anker's entry comes shortly after LXE Hearing, parent company of Eargo and Lexie Hearing, announced it was exiting the US OTC hearing aid market, potentially leaving a significant gap for new competitors.

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