Analyst Builds Excel Dashboard to Decode Jumia Product Pricing and Discounts

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A data analytics trainee at LuxDev HQ developed an interactive Excel dashboard to analyse product listings from Jumia, a major e-commerce platform. The project followed a full analytics workflow, moving from raw data through cleaning, preparation, analysis, and visualisation to final insights. The dataset included product names, original and sale prices, discount percentages, ratings, and customer review counts. A key question explored was whether higher discounts actually drive greater customer engagement, measured through review volume. The project also highlighted the critical importance of data quality auditing before any analysis or visualisation begins.

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ProgrammingDEV Community ·

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