Amazon SES Overhauls Pricing With Three Tiers From July 2026
Amazon restructured its Simple Email Service (SES) billing on July 21, 2026, introducing three paid tiers — Essentials, Pro, and Enterprise — replacing the previous à la carte pricing model. Existing accounts that sent mail on or after June 1, 2025, remain on legacy pricing unless they manually opt into a new plan, while new and dormant accounts default to Essentials. The Essentials tier has no monthly base fee but offers shared IP infrastructure, whereas Pro costs $105 per month and adds a managed dedicated IP for reputation isolation, and Enterprise runs $500 per month with expanded multi-region and deliverability features. AWS also eliminated the free tier of 3,000 messages per month for new customers starting July 21, 2026, though existing users within their 12-month window retain access. Senders using multiple AWS regions should note that plan status and billing are tracked separately per region, meaning costs can multiply significantly before a single email is sent.
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