Amazon's $35M Melania Documentary Flopped at Box Office but Thrived on Prime Video

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Amazon MGM Studios acquired and heavily promoted a documentary about Melania Trump, spending around $35 million on the project. Melania Trump received a significant licensing fee as part of the deal. The film performed poorly at the box office, earning far less than its production and marketing costs. However, it reportedly recovered ground by drawing strong viewership on Prime Video after its theatrical run. The deal has attracted political scrutiny, with critics raising concerns about potential influence-seeking.

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