Amazon rolls out free Alexa+ AI assistant to all US Fire TV users

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Amazon is expanding access to its AI-powered Alexa+ assistant by making it free on all compatible Fire TV devices in the United States. The upgrade will be applied automatically to users regardless of whether they hold an Amazon Prime subscription. Previously, Alexa+ had been tied to a Prime membership, making this a notable shift in Amazon's distribution strategy. The move broadens the reach of Amazon's upgraded AI assistant to a wider base of Fire TV device owners across the country.

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