Amazon Faces US Lawsuit Alleging It Rigged Billions in Ad Pricing

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A lawsuit filed by US states and the Federal Trade Commission alleges that Amazon manipulated its advertising pricing to the tune of billions of dollars. The legal action targets the way Amazon reportedly structured its ad marketplace to its own advantage. The case represents a significant regulatory challenge for the tech and e-commerce giant. Amazon has pushed back against the allegations, claiming the FTC fundamentally misunderstands how its advertising market operates.

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