AI shopping agents now research, compare and buy products for consumers

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Agentic shopping has AI agents handle research, comparison and, increasingly, purchasing on the shopper's behalf after the shopper states their needs. OpenAI launched a shopping research feature in November 2025 and Instant Checkout in September 2025, which lets some US users buy from Etsy sellers within ChatGPT. Google began rolling out agentic checkout on Search in November 2025 with select US merchants and added a feature where AI calls nearby stores to check stock and prices. Amazon's Rufus assistant is available to US customers, while its Buy for Me feature is in beta for a subset of users. Perplexity, Microsoft's Copilot and PayPal have also introduced in-chat checkout options, though the companies describe these offerings as early.

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