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AI search engines recommend crypto solutions just 6 times out of 360 queries

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A study by one-person studio Kunzum tested whether AI engines like ChatGPT, Perplexity, and Gemini recommend crypto products when users describe real financial problems such as costly remittances or frozen bank accounts. Across 360 unprompted responses collected from five AI engines, crypto was cited as a usable option only six times, while Wise alone was recommended 246 times. The researcher attributes crypto's near-invisibility to technical issues including JavaScript-heavy frontends that AI crawlers cannot parse, poorly maintained documentation, and marketing activity concentrated on platforms like Twitter Spaces and Telegram that leave no retrievable documents. Unlike fintech rivals that publish structured comparison pages optimised for AI retrieval, most crypto projects rely on content formats that language models cannot index or cite months later. The findings suggest that in AI-driven search, crypto products suffer not from lack of quality but from a near-total absence of the crawlable, factual content that determines which solutions get recommended.

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