AI Features Are Cheap to Build but Can Be Costly to Run Monthly
Building an AI feature is a one-time expense, but the recurring monthly costs — including tokens, retries, vector database hosting, logging, and human review — often catch teams off guard once trial credits expire. Token usage is frequently underestimated because system prompts, retrieved context, and model outputs are all billed on every call, not just the user's input. Developers are advised to estimate cost-per-action before writing any code, using expected token volumes and model pricing to project realistic monthly figures. Choosing a smaller, task-appropriate model over a top-ranked one can reduce costs by five to ten times, and caching repeat queries further trims the bill. Experts recommend presenting clients with both build and monthly running costs upfront, along with hard spending caps, to avoid budget surprises weeks after launch.
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