AI Aims to Solve the OTT Content Discovery Problem

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Streaming platforms have long struggled to help viewers find content when they don't have a specific title in mind. Traditional search tools on OTT platforms work adequately only when users already know what they want to watch. The growing volume of available content has made casual discovery increasingly difficult for audiences. Artificial intelligence is now being explored as a potential solution to improve content recommendation and open-ended search on streaming services.

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