AI agents' X reply campaign drove a million impressions, then traffic collapsed after replies stopped

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An experiment running AI agents to grow a one-person studio's X account reached over one million impressions in five days by replying to large threads. After the replies were halted on October 15, daily impressions fell from a peak of 447,575 to 5,686 by October 16. The author argues that small accounts depend on riding high-traffic threads rather than owning their reach. Stripe checkout activity that briefly looked like a surge turned out to be mostly test traffic and automated bursts, with no paid purchases.

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